Urinary incontinence — the loss of bladder control — is a common and often embarrassing problem. The severity ranges from occasionally leakin urine when you cough or sneeze to having an urge to urinate that’s so sudden and strong you don’t get to a toilet in time. Though it occurs more often as people get older, urinary incontinence isn’t an inevitable consequence of aging. If urinary incontinence affects your daily activities, don’t hesitate to see your doctor. For most people, simple lifestyle changes or medical treatment can ease discomfort or stop urinary incontinence.Many people experience occasional, minor leaks of urine. Others may lose small to moderate amounts of urine more frequently.